MarketingSherpa has released a case study titled “B2B Social Media: SAP Latin America boosts followers 900% [Part II]”.

David Kirkpatrick says, “Last week’s B2B Newsletter featured part one of an extensive look at social media at SAP, drilling down into strategy and implementation.

Not every marketer is dealing with the global challenge SAP faces across its six worldwide regions, but the basic principles presented in these articles can be applied by almost any size B2B enterprise from SMB to, well, SAP-size.

This week, we provide part two of this extensive case study featuring how SAP Latin America managed this effort, including analytics”.

B2B Social Media: SAP Latin America boosts followers 900% [Part II]

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