‘How to measure branded search traffic in the ‘Not Provided’ age’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “How to measure branded search traffic in the ‘Not Provided’ age”.

Chris Lake says, “Many SEOs spend a lot of time trying to improve rankings for non-branded search terms, for all sorts of reasons. We do this too, but I’ve always kept a very close eye on branded search volume.

When we launched this blog in 2006 one of our primary aims was to improve our overall share of search. Another was to move the key brand metrics in a favourable way, not least because a visitor who adds ‘Econsultancy’ to a search term is 8-12 times more valuable than somebody who doesn’t include our brand in their query”.

How to measure branded search traffic in the ‘Not Provided’ age

‘Econsultancy’ Blog