‘Agile: What Marketers Can Learn From Software Developers’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “Agile: What Marketers Can Learn From Software Developers”.
Tanya Candia says, “We have long known that the traditional approach to marketing planning—logically integrating and sequentially attacking the many different sub-disciplines of marketing—does not necessarily work for marketers at startups. As a result, smart early-stage organizations have adopted the breakthrough concepts of agile marketing and have experienced outstanding results.
Agile marketing follows the lead set by agile software development, an iterative and incremental approach in which requirements and solutions evolve through self-organizing, cross-functional teams“.
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