‘How Marketers Expect Social Spend to Increase’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “How Marketers Expect Social Spend to Increase”.
Ayaz Nanji says, “The majority (62%) of advertising and marketing executives expect companies to increase their spending on Facebook marketing in the next 12 months, according to a recent report from The Creative Group.
That number is up from 53% who predicted an increase in Facebook budgets one year ago.
Facebook clearly tops the list of social networks with an expected increase in spend, but a majority of executives also anticipate companies will channel more marketing dollars toward LinkedIn (51%) and Google+ (50%), up from 38% and 41% of respondents, respectively, last year“.
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