‘The Content Marketing Conversion Funnel [Infographic]’ – ‘Business 2 Community’ Article
The latest article on ‘Business 2 Community’ is titled “The Content Marketing Conversion Funnel [Infographic]”.
Brian Wallace says, “Content marketing tactics—including blog posts, feature articles, optimized website copy, white papers, social media content, and press releases—can effectively move people through a conversion funnel by building brand awareness, supporting consideration, and converting people into leads and customers, as well as products and brand advocates. Measuring awareness success includes keeping an eye on higher rankings in search engine result pages, growth in website’s first time visitors, and social metrics, including likes, followers, +1s, upvotes, etc. Awareness is vital since 93 percent of online experiences begin with a search engine”.
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