‘Advertising on Instagram: Unacceptable or Understandable?’ – ‘Mashable’

Todd Wasserman says, “Facebook execs have been upfront about the fact that at some point, Instagramwill include advertising.

The timeline remains a mystery. Based on CEO Mark Zuckerberg’s comments during the company’s second-quarter earnings call this week, it’s not necessarily imminent:

[CEO] Kevin [Systrom] has always been clear that we’re building Instagram to be a business, and we expect that over time, we’re going to generate a lot of profit from it”.