‘Reducing Your Rates: How Low Should You Go?’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “Reducing Your Rates: How Low Should You Go?”.
Kate Toon says, “You send a great proposal, but now the client says your costs are too high. Should you reduce your rates to win the job, or should you stick to your guns and risk losing the project altogether?
Changing your rates on a client-by-client basis can be a dangerous game, so here are few things to think about before you take the plunge.
Times are tough
OK, so it’s been a while since you’ve had a bite. The sales pipeline is looking a little empty, and just this once you feel you could drop your price just to get some money in the bank“.
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