The latest article on Business Insider is titled “Sheryl Sandberg Admits Facebook’s Ad Exchange Is ‘Very Small'”.

Jim Edwards says, “It was, perhaps, the biggest disappointment in Facebook’s Q2 2013 earnings call this week: COO Sheryl Sandberg made a surprise announcement that FBX, Facebook’s much vaunted ad exchange, is not a significant part of the social network’s ad business.

The news came as a shock to the adtech world and some analysts, which had previously made predictions that the exchange would soon be worth billions to Facebook“.

Sheryl Sandberg Admits Facebook’s Ad Exchange Is ‘Very Small’

Business Insider

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