‘LinkedIn Follows Facebook Into Sponsored Updates’ – ‘Website Magazine’ Article
The latest article on ‘Website Magazine’ is titled “LinkedIn Follows Facebook Into Sponsored Updates”.
Pete Prestipino says, “Regular visitors of the LinkedIn home page will soon notice that LinkedIn has started including sponsored updates in its primary news feed. The addition of the advertising option certainly complements LinkedIn’s mission to become the “definitive professional publishing platform” – but will it be effective for marketers?
LinkedIn members already share content from 1.5 million publishers (as well as the 300 “luminaries” in its existing Influencer program)”.
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