The latest ‘MarketingExperiments’ blog post is titled “Marketing Analytics: Frequently asked questions about misunderstood and misinterpreted metrics”.

Lauren Maki says, “At MECLABS, we begin the test planning process by looking at the available metrics. I’ve seen our discussion about metrics sometimes become more of a discussion about the definition of certain metric, rather than trying to piece together a data story and understand what that metric is trying to tell us about the customer.

I’ve found if you asked three people, they each have a different definition of how bounce rate is calculated, for example. I then realized there were a lot of metrics people were confused about”.

Marketing Analytics: Frequently asked questions about misunderstood and misinterpreted metrics

MarketingExperiments Blog

Sharing is caring