‘How Mobile Is Boosting Loyalty, Driving Sales’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “How Mobile Is Boosting Loyalty, Driving Sales”.
Jen Quinlan says, “From personalized recommendations to loyalty points and promotions—mobile empowers shoppers.
How are retailers as well as shoppers benefiting?
Google finds that 53% of shoppers use their smartphone in-store to make price comparisons, and 90% use their phone for pre-shopping research“.
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