‘Paid Search Can’t Scale Without Help’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “Paid Search Can’t Scale Without Help”.
Vic Drabicky says, “Whether you’re a brand or an agency, arguably the best place to be is to not know where to spend your next marketing dollar. It’s the point of scale, and all brands hit it — from the small start-ups to the massive retailers of the world.
It’s amazingly great because it means you have covered your current customer demand to the best of your ability (e.g., your brand is covered in search, SEO is a well-oiled machine, remarketing, email, etc., are all in good spots), and you need to find new avenues for acquiring new customers and growing your business”.
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