‘Advertising Has a Banking-Industry-Size Fraud Problem’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “Advertising Has a Banking-Industry-Size Fraud Problem”.
Oliver Jacob says, “Local advertisers are more susceptible than ever to deceptive digital agency practices. The metric commonly used to gauge success in local display advertising today, click-through rate (CTR), can be easily manipulated to provide the illusion of success, leading local advertisers to believe that their campaign is performing well”.
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