‘How to Compute Social ROI’ – ‘Business 2 Community’ Article
The latest article on ‘Business 2 Community’ is titled “How to Compute Social ROI”.
Joyce Sun says, “Today we will attempt to tackle the mysterious question: how do you compute the return on investment generated by social media campaigns? Here are a few basic tools and indicators of Social ROI to review:
Built-in Social Media Platform Analytics:
Many social media platforms provide ways for businesses to measure how they profligate on that specific platform. For example, Facebook keeps track of how many likes and shares each post earns”.
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