The latest article on ‘MarketingProfs’ is titled “Which Comes First: Content or Marketing Automation Software?”.

Katie Hollar says, “For most software purchases, you identify a business process that could be accomplished more efficiently with the help of technology. Then you buy it. Then you use it. Then your life becomes easier.

For marketers, however, it’s not that simple. (Of course not, we’re marketers!)

Though marketing automation software can help you communicate more efficiently and effectively with your prospects, you still need a human to produce the content to engage with those prospects. Likewise, you need the content to pique the interest of your prospective customers, but you need marketing automation (MA) to deliver that content to them“.

Which Comes First: Content or Marketing Automation Software?

MarketingProfs

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