‘5 Social Media Tactics to Increase ROI’ – ‘Mashable’

Adam Popescu says, “Social can be one of the most challenging platforms for brands to measure return on investment. Companies that grew up on traditional advertising and metrics often have trouble making sense of the value of the online ecosystem. But with 52% of U.S. consumers using the web as their primary purchase tool, it’s an area brands can’t afford to ignore.

Last week the commenting platform Livefyre hosted an evening chat with a handful of influential analysts, marketers and publishers, sharing thoughts on need-to-know ROI growth tools”.