‘Google’s Quality Score Change: What Marketers Need To Know’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “Google’s Quality Score Change: What Marketers Need To Know”.
Kohki Yamaguchi says, “Last week, Google announced changes in the way Quality Score is reported in AdWords. As stated in Google’s official AdWords blog, the update changes the way each keyword’s 1-10 numeric Quality Score is reported.
Quality Score is a metric in paid search that represents the relevancy of an ad with respect to the search query, affecting the rank and cost-per-click (CPC) of ads within the auction. (For more detailed information, there is an excellent article on Search Engine Land giving an overview of the history and mechanics behind Quality Score.)”.
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