The latest article on  ‘Marketing Land’ is titled “Incentivizing The Omni-Channel Marketing Team To Work Together”.

Benny Blum says, “E-commerce consumer intent and purchase behavior is a difficult story to capture and even more difficult to understand with disparate data sources telling overlapping stories. Businesses leverage technologies including ad servers, analytics, third-party cookie aggregators, internal-tracking platforms and more… trying to understand what leads to sales.

Despite these fancy technologies, more often than not, businesses resort to a hacked-together Excel report merging various data sets to answer the ultimate question: what’s the bottom line?”.

Incentivizing The Omni-Channel Marketing Team To Work Together

Marketing Land

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