The latest article on Business Insider is titled “What HootSuite’s $165 Million Investment Round Tells Us About The Size Of Twitter’s Ad Business”.

Jim Edwards says, “Hootsuite, the social media marketing management company, just raised $165 million in a new fundraising round — and you can be forgiven for doing a spit-take upon hearing that news.

That’s a massive sum for a startup.

Didn’t Syncapse, another one of these “enterprise” social media outfits just file for bankruptcy? Hasn’t anyone noticed that there are 260 “preferred marketing developers” at Facebook, all competing for the same slices of pie? Maybe someone oughtta pay attention to the fact that whenever we’ve gotten hard numbers on social media marketing businesses, it has turned out that they’ve never been profitable“.

What HootSuite’s $165 Million Investment Round Tells Us About The Size Of Twitter’s Ad Business

Business Insider

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