The latest article on ‘MarketingProfs’ is titled “22% of Opt-in Emails Not Reaching Inboxes”.

Ayaz Nanji says, “Nearly a quarter (22%) of opt-in marketing emails never made it to inboxes in the first half of 2013, according to a recent study by Return Path.

Based on a sample of nearly 1 trillion messages sent worldwide, the report found that 18% of all email messages sent with subscribers’ permission either were blocked or went missing, and another 4% were delivered to spam or junk folders.

Below, additional key findings from the Email Intelligence Report: Placement Benchmarks 2013.

Global Trends

  • Inbox Placement Rates (IPR)—the percentage of sent email delivered to addressees’ inboxes—declined globally by 4% since 2012, according to the report“.

22% of Opt-in Emails Not Reaching Inboxes

MarketingProfs

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