‘Trend in Early-Stage eCommerce Markets’ – ‘The Forrester Blog’
The latest article on ‘The Forrester Blog’ is titled “Trend in Early-Stage eCommerce Markets”.
Zia Daniell Wigder says, “As brands eye a growing number of eCommerce markets around the globe, it’s important to understand the trends that mark early-stage markets and how these trends often evolve with time. A few different factors suggest an eCommerce market is still in an early phase:
Purchase decisions are made largely based on price. It is common to hear about consumers in early-stage eCommerce markets using the Internet to seek out the lowest prices available on products. In markets like China and Russia, conventional wisdom has been that consumers go online to bargain hunt. However, over time, this dynamic gives way to consumers electing to buy from more trusted retailers and those that provide a superior customer experience”.
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