‘Should You Build a Responsive Site or a Native Mobile App?’ – ‘Mashable’

Christina Warren says, “You know your business needs a mobile presence, but how to best offer that experience — without breaking the bank — is something tons of companies, both big and small, continue to struggle with.

Carl asks: Is it worth it for me to have a mobile app (or should I just have a responsive site)? How do I know whether I’m getting bang for my buck?

If Carl had asked this question back in 2009 or 2010, it would have been phrased, “Do I need a native app or is a mobile-optimized website enough?” In 2011 and 2012″.