‘The Analytics Platform Wars & What They Mean To A CMO’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “The Analytics Platform Wars & What They Mean To A CMO”.
Corey Koberg says, ““Should I move to Google Analytics Premium or keep my current vendor? Or both?”
It’s a question I get asked all the time and clearly one many CMOs are struggling with. But too often it’s the wrong question, and often asked for the wrong reasons. It’s as if a single feature, processing limit, or interface element could credibly drive such a big decision. The question they should be asking is, “How can I integrate my data?”
In most cases, feature sets should not be driving the decisions — integration capability should”.
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