‘The Best Content Ideas Come From Customers’ Nightmares’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “The Best Content Ideas Come From Customers’ Nightmares”.
Barry Feldman says, “Want to get frighteningly good at content marketing?
Take a trip with me to the dark side. Off we go… venturing into some scary territory: the human psyche. Who knows what we’ll find. It could be creepy, but it has to be done.
You see, us content marketers are possessed by the wants and desires of our prospects and customers. It’s our job to understand their dreams. You don’t need an advanced degree in shrinkology to understand that fears play the villain’s role when the lights are out.
What keeps your customers up at night?“.
Comments are closed.
