The latest article on Business Insider is titled “Google Is Helping Facebook Steal Ad Revenue From Yahoo and The New York Times”.

Jim Edwards says, “Google’s recent redesign of Gmail — which shunts “promotional” email into a special folder rather than letting it clutter your inbox — is working to Facebook’s advantage, according to UBS Investment Research analysts Eric J. Sheridan, Vishal J. Patel and Timothy E. Chiodo.

The UBS team believes that the Gmail change will reduce the effectiveness of email marketing — spam, to you and me — and that marketing budgets will thus transfer to Facebook, which allows brands to serve display ads to users targeted off their email addresses”.

Google Is Helping Facebook Steal Ad Revenue From Yahoo and The New York Times

Business Insider

Sharing is caring