The latest article on Business Insider is titled “Retailers Are Banking On Mobile Ads”.

Gillian West says, “National retailers have invested more in mobile (smartphone and tablet) advertising than any other type of retailer, accounting for 34 per cent of total retailer mobile spend in Q1, according to Millennial Media and comScore’s latest Mobile Intel Series.

Mass merchandisers, big box stores and large franchises leveraged their mobile advertising campaigns around national holidays and seasonal events, with retailers traditionally spending about three times more on mobile in Q4 than they do in any other quarter. Computers & electronics and clothing & luxury fashion were the next highest spending sub-verticals in Q1 2013”.

Retailers Are Banking On Mobile Ads

Business Insider

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