‘6-Step Path to Creating Inherently Useful Marketing′ by Jay Baer
Jay Baer ‘s latest ‘Convince & Convert’ blog post is titled “The 6-Step Path to Creating Inherently Useful Marketing″.
Baer says, “Youtility is marketing so useful, people would pay for it (if you asked them). It’s marketing customers actually want, instead of marketing that companies think they need. I first started thinking about Youtility in 2009, when I heard a speech by Robert Stephens, the founder of GeekSquad. Since then, companies of all sizes and shapes ”.
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