‘9 Ways Local Businesses Can Grow Email Subscriptions’ – Web Marketing Today
The latest ‘Web Marketing Today’ blog post is titled “9 Ways Local Businesses Can Grow Email Subscriptions”.
Pamela Neely says, “Email newsletters can be a lot of work. If you’re creating one every week or so, the only way for it to make sense as a time investment is to have a decent list of people to mail to. Having a good-sized list also means you have the option of spending less on advertising. If you deliver engaging content and go light on the sales pitches, you’ll also likely get more response from your email audience than you would from, say, a print ad. So for all the benefits of having a good list, how do you actually make it happen?”.
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