The latest ‘Econsultancy’ blog post is titled “Has Google really just killed the PR industry?”.

David Moth says, “There are few companies or organisations that can come close to rivalling the power that Google wields over the internet and search in particular.

So when the search engine updated its rules on unnatural link schemes recently, making specific reference to press releases, it triggered a rather alarmist article from ZDNet asking whether Google had killed PR agencies.

The convergence of PR and SEO is something we’ve covered previously on the blog”.

Has Google really just killed the PR industry?

‘Econsultancy’ Blog

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