The latest article on ‘MarketingProfs’ is titled “Email Best-Practices for Developing and Maintaining Crucial Customer Relationships”.

Kevin Gao says, “Once marketers have learned the various basics of an email marketing campaign, they might feel they are ready to develop long-term customer plans. Often, however, an important missing ingredient is an understanding of the consumer “lifecycle” and how email marketing tactics should be adjusted at each lifecycle stage.

At its most basic, the lifecycle consists of various stages that customers go through in regard to how they think about, purchase, or otherwise interact with a company’s products“.

Email Best-Practices for Developing and Maintaining Crucial Customer Relationships

MarketingProfs

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