MarketingSherpa has released a case study titled “Email Marketing: How an e-commerce site eschews discounts in favor of eco-friendly content”.

Courtney Eckerle says, “When Paul Cannella started his online business 10 years ago, he became the first manufacturer of eco-friendly canine waste bags in the United States, and snagged the URL PoopBags.com.

Learn how he built an email marketing strategy around environmentally conscious content, and used his employees and passions to grow the company”.

Email Marketing: How an e-commerce site eschews discounts in favor of eco-friendly content

MarketingSherpa

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