The latest article on  ‘Marketing Land’ is titled “How Pay-Per-View Networks Cost Advertisers $180 Million A Year In Impression Fraud”.

Ginny Marvin says, “A significant percentage of the top 100 online advertisers are being victimized by pay-per-view (PPV) networks that perpetrate impression fraud, according to a new study conducted by MdotLabs, an ad secure platform recently spun off from Broadcast Interactive Media.

“We conservatively estimate the number of invalid impressions that are generated from PPV networks to be on the order of 500 million per day. Assuming the modest quality level for sites that are part of PPV networks, we estimate the cost to advertisers for this fraudulent traffic to be on the order of $180 million annually,” says Dr. Paul Barford, MdotLabs Chief Scientist and co-founder”.

How Pay-Per-View Networks Cost Advertisers $180 Million A Year In Impression Fraud

Marketing Land

Sharing is caring