The latest article on  ‘Marketing Land’ is titled “Tackling The Tablet — A Mainstay For Consumers, A Must-Do For Marketers”.

Kendall Allen says, “Whether you’re an early adopter or still admiring from a distance, there is no doubt that tablets are becoming increasingly prevalent among consumers. Sure, not everyone you know has one, and they have not quite reached the smartphone’s fact of life ubiquity. But, the truth is… it will not be long.

Above and beyond glancing around any given room, we cannot help but remark on the consumer phenomenon when we consider the reported growth. Forrester’s “Global Business and Consumer Tablet Forecast Update, 2013 to 2017,” shines a light on Apple’s pioneering success as a reference, as it looks forward to the next few years, noting that the company has sold more than 140 million iPads since the device hit the market a few years ago”.

Tackling The Tablet — A Mainstay For Consumers, A Must-Do For Marketers

Marketing Land

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