‘The Definitive Glossary of Facebook Marketing Terms’ – ‘Business 2 Community’ Article
The latest article on ‘Business 2 Community’ is titled “The Definitive Glossary of Facebook Marketing Terms”.
Mickael Bentz says, “Recent research from Social Media Examiner shows roughly two out of three B2C marketers put Facebook at the top of their social media list for such purposes as keeping customers informed, establishing brand identity, and broadening their reach. But with only 37% of B2C respondents indicating that they felt their Facebook social marketing was effective—and a whopping 84% claiming they didn’t know which social media tools worked best—it seems clear that marketers could benefit from a refresher on the various tools and applications available through the most widely used social channel”.
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