‘Three ways for marketers to drive a winning tablet strategy’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Three ways for marketers to drive a winning tablet strategy”.
Carin van Vuuren says, “There’s no denying that the tablet is more than a passing fad.
With tablet shipments expected to grow 58.7% in 2013, rising from 144.5m to reach 229.3m, and with 34% of the US population currently owning a tablet, it’s important for brands to approach the tablet design process in an entirely unique and different way than the smartphone and desktop.
Rather than being an extension of these channels, there’s a huge opportunity to turn the tablet into a unique channel for engagement”.
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