‘Five Tips for Creating Relationships That Drive Sales’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “Five Tips for Creating Relationships That Drive Sales”.
Tom Cates says, “Strong customer relationships drive sales, sustainability, and growth, especially in today’s economy. Companies that build and maintain excellent customer and client relationships lead the pack, whereas those that don’t put clients first fall off pace and, eventually, disappear completely.
It is no secret that customers are a company’s greatest asset and it costs much less to retain a current customer than it does to acquire a new one. But even though loyalty improvements should be a priority, many businesses struggle to improve the vitality of their customer relationships, especially when they confuse customer satisfaction with loyalty“.
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