The latest ‘MarketingExperiments’ blog post is titled “Marketing Analytics: 4 tips to boost confidence in your analytics reporting”.

Taylor Kennedy says, “Have you worked on a project where the data reporting was less than ideal?

An odd conversion rate here, or something fishy about the funnel setup there. The momentum builds and before you know it, a lack of data integrity has become a confidence killer.

Sadly, confidence killers do occur more than I would like when working on our Research Partners’ websites, which brings us to a greater problem …

How can you optimize a website if the integrity of your data is highly suspect?

In today’s MarketingExperiments Blog post, I wanted to share four simple tips to help you gain confidence in your metrics reporting that you can use to aid your testing and analytics efforts”.

Marketing Analytics: 4 tips to boost confidence in your analytics reporting

MarketingExperiments Blog

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