‘New Patent Hints at ‘Pay-Per-Gaze’ Advertising for Google Glass’ – ‘Mashable’

Luisa Rollenhagen says, “Google has just been granted a patent that could potentially pave the way for advertising on Google Glass in the future.

The patent, which was granted on Tuesday, outlines how advertisers could be charged according to the the number of views an ad received while wearing Glass, both offline and online. Google calls the process “pay-per-gaze” advertising”.