The latest article on Business Insider is titled “REPORT: AOL’s $400 Million Video Ad Business Has Tons Of Bogus Inventory”.

Jim Edwards says, “AOL just paid $405 million for a video ad business in which up to 80% of ads are bogus, according to Mike Shields at Adweek:

Adap.tv has a particular problem with straight-up bogus ad impressions generated by bots for the purpose of taking from advertisers, say multiple sources with first-hand knowledge of the exchange. Some experts pin the amount of suspect inventory in Adap.tv’s exchange at anywhere from 30 to 80 percent”.

REPORT: AOL’s $400 Million Video Ad Business Has Tons Of Bogus Inventory

Business Insider

Sharing is caring