‘How Facebook’s New Payment Product Can Help Advertisers’ – Business Insider
The latest article on Business Insider is titled “How Facebook’s New Payment Product Can Help Advertisers”.
Laura Stampler says, “Thursday, reports emerged that Facebook was testing a new payment product, allowing users to purchase items within the website or app only with a Facebook ID and password, that analysts described to All Things D as “a dead on competitor of PayPal.”
But Josh Constine at TechCrunch believes that the new product can actually work in conjunction with PayPal its real goal is to show brands their ads’ ROI“.
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