‘Are You Argo-izing Your Content?’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “Are You Argo-izing Your Content?”.
Sue Duris says, “I participated in a recent tweet chat, and the topic for the week was storytelling, which seems to be the latest marketing buzzword, although corporate storytelling isn’t anything new.
Keep in mind that storytelling is less about creating a mini-episode on your website or broadcast commercial, and more about communicating the story of your brand in a meaningful way so that your audience gets what you are about, remembers you, and advocates you and your cause.
You should be doing that sort of communication with every piece of content—telling your story in a personal, authentic way that engages your reader to take action. You connect with your audience through your brand; you tell them who you are, what you do, why they should care and trust you, and why you can help them”.
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