‘An Email Marketing Conundrum: Permission vs. Forgiveness’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “An Email Marketing Conundrum: Permission vs. Forgiveness”.
Karen Talavera says, “You’ve probably heard the saying, “It’s better to ask for forgiveness than permission.” All too often I hear from marketers and business owners—those either just starting their email marketing programs or trying to build their lists—who find themselves considering such an unfortunate choice.
This month’s email marketing conundrum explores the problem of how to begin sending to a “never been emailed” list, especially if it contains email addresses that may have been obtained without clear permission“.
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