‘Email Newsletter Benchmarks: Open Rates, CTRs, Subject Lines’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “Email Newsletter Benchmarks: Open Rates, CTRs, Subject Lines”.
Ayaz Nanji says, “Email newsletters with short subject lines (4-15 characters) had the highest average open rate (15.8%) last year, according to MailerMailer‘s annual Email Marketing Metrics Report.
Longer subject lines resulted in lower open rates, though the effect on open rates diminished as the lengths increased.
Click rates also peaked when subject lines were kept short“.
Email Newsletter Benchmarks: Open Rates, CTRs, Subject Lines
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