MarketingExperiments’ ‘3 high-performing webpage templates that consistently improve conversion ‘ webinar is on replay.

The MarketingExperiments team says, “Often, marketers do not really know where to begin when it comes to the structure of a webpage. They lean on best practices, favoring those they find most aesthetically appealing.

But, is this an effective approach?

In this Web clinic, Jon Powell, Senior Manager of Research and Strategy, MECLABS, revealed three high-performing site templates that consistently increase conversion across multiple industries.

Here are some of the key questions our research findings looked to answer:

  • What should a webpage look like?
  • Should it have a rotating banner?
  • Do I need strong imagery?
  • Should my page flow vertically?
  • Can I use tabs?
  • Do I need columns?
  • Do headers and footers matter?
  • Should I use more video?

Jon also shared how a printing company increased conversion 87% by resequencing the product and process information in the template using principles that can serve as a starting place in determining your optimal page design”.

MarketingExperiments’ ‘3 high-performing webpage templates that consistently improve conversion ‘ Webinar Replay

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