‘Mobile Internet Time Now Exceeds PC — comScore’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “Mobile Internet Time Now Exceeds PC — comScore”.
Greg Sterling says, “StatCounter will tell you that in the US, at this moment, 15.8 percent of web traffic is coming from mobile devices. Given that there are roughly 150 million smartphones in the country that seems like a relatively small percentage of overall traffic.
While the aggregate number may still be small, when one looks more closely at particular sites and categories, as well as other metrics, a very different picture emerges. Mobile is rapidly becoming a dominant driver of traffic and search queries in many categories”.
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