The latest article on ‘MarketingProfs’ is titled “Email Marketers, Start Thanking Google for the New Gmail Interface”.

Kevin Senne says, “In recent weeks, email marketers have been criticizing Gmail for its new interface. Some are saying that it’s delivering a “spammy” experience for users, while others are sounding the alert that Gmail open rates have already started to decline.

Yes, it is the annual rite of over-reaction to changes made by one of the major email providers.

I actually think Gmail’s new interface is a great thing for the email marketing industry. But before I delve into why, let’s take a quick look back at some of the recent changes that have rocked the email world“.

Email Marketers, Start Thanking Google for the New Gmail Interface

MarketingProfs

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