‘Email Open and Click Behavior by Gender and Income’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “Email Open and Click Behavior by Gender and Income”.
Ayaz Nanji says, “Men are likely to open emails throughout the day, whereas women are more likely to have limited windows of time to check their inboxes, according to a recent report by SimpleRelevance.
The study, which was based on data pulled from SimpleRelevance’s client email database, also found that men click more frequently in the early morning (4 AM until 9 AM) and women click more frequently in the late morning to evening (10 AM until 9 PM)“.
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