The latest article on ‘MarketingProfs’ is titled “Google Is Rewriting the Rules of Email Marketing in Its War With Facebook. What Can Marketers Do?”.

Dela Quist says, “Email marketing works on the principal that your inbox is like your house and that marketing emails are like salesmen. It’s your house, your rules. You alone decide which salesmen have permission to enter, which ones should stay outside, and which should never even try to grace your doorstep again.

In the last two months, Google has trampled on the rulebook with the introduction of its Promotions tab in Gmail and the addition of email-style advertising. In effect, Google is taking back the house. And for the right price it can hand the keys to anyone so they can come in and start selling to you without your permission“.

Google Is Rewriting the Rules of Email Marketing in Its War With Facebook. What Can Marketers Do?

MarketingProfs

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