‘How Mobile Marketing Is Finally Solving Its Measurement And Tracking Problems’ – Business Insider

The latest article on Business Insider is titled “How Mobile Marketing Is Finally Solving Its Measurement And Tracking Problems”.

BI team says, “The effectiveness of any advertising campaign rests on a brand’s ability to effectively deliver their message to a target audience.

As advertisers look to follow consumers across screen, brands need to know how and on what devices target audiences are consuming content. They need to track and measure a single individual’s responses to ads and campaigns across multiple screens and attribute any results — such as conversions — to the appropriate ad placement.

The technical hurdles are formidable”.

How Mobile Marketing Is Finally Solving Its Measurement And Tracking Problems