‘News Corp. Will Create Exchange for Web Ads’ – ‘Mashable’

Edmund Lee says, “News Corp., publisher of the Wall Street Journal, the New York Post and other newspapers around the world, plans to create a private exchange for selling ad space on its websites, breaking ties with third-party networks.

The service, which will debut in the coming weeks, will let advertisers buy space on more than 50 websites, including the online home of the Journal, the Post, the U.K.’s Times, the Australian and MarketWatch.com, according to a statement today”.